Excerpt from: Don’t Waste Time on Google AdSense
The Google AdSense revenue share is the percentage of advertising revenue earned by website publishers when users click on their website’s Google ads. AdSense for content earns publishers 68% of the amount Google collects from advertisers, while AdSense for search earns publishers 51% of the amount collected from advertisers.
Advertisers pay Google to advertise in the Google display network, which includes any website like yours that subscribes to Google AdSense. Depending upon whether advertisers choose pay-per-impressions or pay-per-clicks, Google collects from advertisers when their Google ads are shown or clicked. Google then shares that advertising revenue with the website that displayed the ad. This is known as the Google AdSense revenue share.
The amount of revenue share Google AdSense provides depends upon the advertising format. AdSense for content, which includes all the Google ads on a standard webpage, earns publishers 68% of the amount Google collects from advertisers. AdSense for search, which includes all the Google ads in the search results within a publisher’s webpage, earns publishers 51% of the amount collected from advertisers. Google does not reveal the Google AdSense revenue share for other advertising formats.
See: What makes people instantly click Google Ads now?
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