Excerpt from: Don’t Waste Time on Google AdSense
You can make money with Google AdSense by displaying targeted Google ads on your website. You can choose from a number of ad formats, including text ads, image ads, link units, video ads and gadget ads, all of which you can incorporate into your website and generate ad revenue when they are shown or clicked.
One of the challenges of running any website is figuring out how to monetize all your efforts. Maintaining a website can be costly and time-consuming. So unless your website is used purely to promote your brick-and-mortar business, you probably seek ways to earn money from the daily traffic you receive on your website.
Advertising is one of the most common ways to monetize a website. Since advertisers want to promote their goods wherever there is a sizeable audience, you can use your website traffic numbers to attract advertisers. The problem is, selling your own advertising is difficult and requires experience and contacts.
Google AdSense, however, allows you to tap into Google’s vast advertising network to get targeted ads placed on your website. Advertisers using Google’s display network either pay when their ads are shown or, more commonly, when their ads are clicked. Google then collects the revenue generated from advertising impressions and clicks and shares that revenue with you. And best of all, signing up and inserting ads is easy, and you incur no expenses in getting the ads placed on your website.
See: What makes people instantly click Google Ads now?
Avoid common pitfalls and make money with Google AdSense by reading Don’t Waste Time on Google AdSense.