The most fundamental way Google AdWords increases conversions is by enabling you to advertise directly to internet users at the very moment they’re searching for your products or services. When internet users see your Google ads, they can click on the ad, enter your website, and buy your products and services within minutes. In fact, Google AdWords is one of the fastest ways to increase conversions. But if you’re still having problems getting conversions even after AdWords sends you traffic, then you need to troubleshoot a few areas.
Second, if you’re having trouble converting AdWords traffic to sales, make sure you have a strong call to action in your ads. Calls to action include phrases like “Buy,” “Order Now,” “Get a Quote,” and so on. Not only do calls to action direct your audience to take the action you want them to take, they also make sure your audience knows exactly what you expect of them if they should click your ad. In other words, calls to action better qualify your audience before they click, so that they don’t waste your money by clicking when they have no intention of converting.
Third, to increase your Google conversions, make sure your website landing page is well designed aesthetically, is easy to navigate, and makes it simple and easy for your visitors to do exactly what you want them to do. The subject of proper web design is beyond the scope of this website, so if you’re not sure how to properly lay out a website, consult a web design specialist. And just make sure your call to action is prominent on the page so that your visitors know what you want them to do.