Excerpt from: Don’t Waste Money on Google Adwords
The best products to advertise with Google AdWords are products which are commonly searched on the Google search engine. Some products are better than others, but generally speaking, as long as people are actively searching Google for your specific product, it’s probably a good product to advertise with Google AdWords.
Naturally, some products are better than others to advertise with Google AdWords. If you presently don’t have a product to sell and are looking for ideas, you may want to start by using the Google Keyword Tool. Search any number of products you’d be comfortable selling and see what kind of search volume comes up. Products with high search volume are highly sought and therefore might be good products to advertise with Google AdWords.
Are you wondering whether the product you already sell would be good to advertise on Google AdWords? Again, you can use the Google Keyword Tool to help determine whether people are searching Google for your specific product. And remember, be as specific as possible with your keywords, because you need to make sure your Google ads target precisely what people are searching for.
This point is the hardest for new Google advertisers to understand. To illustrate this point, imagine you want to advertise two different books: a book on how to succeed with Google AdWords and a book about the history of Google AdWords. Many AdWords neophytes mistakenly believe that both of these books could be successfully advertised with Google AdWords using the same basic keywords. Yet this is not the case. In fact, while AdWords might effectively advertise the first book, AdWords would likely be a miserable failure for the second book.
The reason goes back to the intent of people conducting Google searches. Why? Because Google ads must always be relevant to the specific keywords people are searching at any given moment. Thus, many of the millions of people searching for help with their AdWords campaign would find a book on how to succeed with AdWords quite relevant to their search. By contrast, how many people are specifically searching to find out the history of AdWords? Not many. Thus, Google AdWords would likely be a failure for a book on the history of AdWords.
The simple rule is, you’re not going to succeed advertising products that are only secondarily related to what’s being searched. That might work in other forms of advertising, but it doesn’t work in search engine advertising. When people are searching for products in a search engine, they want to get search results that precisely match their queries. So when you’re considering using Google AdWords to advertise, choose the products that best match what people are searching. You’ll still need to execute a solid website and advertising campaign, but at least you’ll be getting started in the right place.
To learn more about which products and services sell better with Google AdWords, read Don’t Waste Money on Google AdWords.