What makes a successful Google AdWords campaign?

Excerpt from:  Don’t Waste Money on Google Adwords A successful Google AdWords campaign is one that is well structured, targets relevant and commonly searched keywords, contains winning ad copy, and points to a search engine optimized website. Judging the success of a Google AdWords campaign depends on your own business objectives. For the most part, people consider a Google […]

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Google Adwords

What goals should I set for Google AdWords?

Excerpt from:  Don’t Waste Money on Google Adwords The goals you set for Google AdWords are specific to your own business and advertising objectives. Common goals people set for Google AdWords include increasing website traffic, increasing sales, or increasing other conversions like email sign-ups, service inquiries, downloads or subscriptions. It’s important that you set your goals in […]

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